Score: 85/100

I have owned a Joe Homebuyer Franchise for a few years. I love the franchise and I have enjoyed seeing the growth over the last few years. Joe Homebuyer has an amazing culture that attracts likeminded franchisees. The ownership/leadership is accessible and responsive. I have had made some amazing friends with other franchisees and feel like Joe Homebuyer is a big family. Joe Homebuyer (JHB) is a real estate wholesaling/flipping business model. This business model is inherently competitive and not for everyone. At this point JHB is focused on attracting new franchisees who are already in the real estate investing business and are looking to scale. As a result of this pivot the franchisor has shifted the focus to getting all franchisees to $1m+ revenue. This has led to a higher quality of franchisees and has improved the overall performance of most franchises. The franchisor provides guidance on marketing strategies and has preferred vendors. However, the franchisees control their own marketing spend and vendor selection. I prefer this model because real estate markets are different across the country and franchisees need to be able to choose marketing channels that work in their target market as opposed to having a one size fits all model. A well run Joe Homebuyer Franchise can realistically achieve net profit margins between 20-40%. Most of the costs are variable (marketing, people) and there is no requirement to have a physical office. The downside of the business model is that real estate wholesale businesses are not really sellable. The long-term play is to role excess profits into the acquisition of real estate for long-term cash flow and appreciation. If you are in the real estate investing game and are looking to scale an off market real estate acquisition business Joe Homebuyer is a great choice.

By: Verified Franchisee